Sal Cannizzaro, CEO
SFC Enterprises, Inc.
Immediate Care Medical Walk-In
Marlboro Medical Arts Building
479 Route 520, Suite A103
Marlboro, NJ 07746 (732) 218.7550
OVERVIEW: The Immediate Care vision is to be the emblem for superior quality, patient centered care in the communities they serve. They are creating a new standard for urgent care services, one that combines a personalized, caring environment with a commitment to providing compassionate and convenient healthcare services.
With your background not originally being in the medical field, what made you want to move into urgent care centers in NJ?
My vision of building and opening a medical complex came from wanting a place where I myself could go for emergency services, X-rays, and lab work as well as my primary doctor. While plans for the Marlboro Medical Arts Building were on hold, I was introduced to the concept of urgent care centers, from which Immediate Care Medical Walk-In was started. We were finally able to break ground on this facility in August 2016.
How many medical facilities have you opened thus far?
The Marlboro Medical Arts Building houses the ninth urgent care center for Immediate Care Medical Walk-In.
What were the most important factors you considered when choosing the location for the Marlboro Medical Arts Building?
When looking for the ideal property for this facility, I considered the population of the community and surrounding towns, visibility and accessibility for patients. I also looked for a location that I could add to in the future.
Do you plan to expand the Marlboro Medical Arts Building? If so, what do you plan to include?
Yes, we have already begun plans for an additional 24,000 square foot, two-story building that will house a surgery center and medical offices for pain management and sports medicine.
What are some of the surprises or challenges you encountered when building your own medical arts building?
I initially started this project in 2005, but a huge challenge was the recession that the economy encountered shortly after plans were started. However, this challenge brought with it my discovery of the urgent care business from which Immediate Care Medical Walk-In developed.
What other practices are located on premises?
Within the facility is Immediate Care Medical Walk-In of Marlboro, CentraState Physical Therapy and Primary Care, Dr. Gostovich, Marlboro Medical Arts Pharmacy, and Dr. Sadek of Advanced Surgical and Bariatrics.
With so many projects and responsibilities, is it difficult to create a work/life balance?
I am very lucky to have a family that is so understanding and supportive of my work. I truly enjoy what I do, which makes them very happy for me. I also have the privilege of working with my son, Frank, who is the Vice President of Construction for SFC Enterprises Inc.
Can you tell us a bit about your involvement in the community?
We make every effort to be involved with all the communities that we are a part of whether that is sponsoring the local schools, participating in town events or hosting blood drives. We are in the business of helping people and that continues outside our urgent care centers.
What’s next for Immediate Care?
Immediate Care is always looking for a new way to make medical treatment more accessible, convenient and cost effective. We plan to continue to implement additional healthcare services and expand to new communities.
Urgent Care Centers – Saving You A Trip to the ER “Urgent care centers offer an emergency room alternative to patients with medical needs that are not life-threatening,” says Dr. Cal Garcia, DO, FACOEP, Chief Medical Officer for Immediate Care, which has nine locations in Mercer, Middlesex, Monmouth and Ocean counties.
“Urgent care centers fill an important gap,” says Dr. Garcia. “Patients require immediate care on their own time, including nights, weekends and holidays, which often conflicts with the availability of the primary care physician. A trip to the ER is costly, time consuming, and commonly unnecessary.”
“An urgent care facility is also a convenient walk-in destination for vaccines and immunizations as well as school and sports physicals,” says Dr. Garcia. “Pre-employment physicals, DOT exams, and treatment for work-related injuries and illness are also available.”
“Urgent care centers are staffed with physicians trained in emergency medicine, and nurse practitioners and ancillary healthcare professionals skilled at handling all levels of non-life-threatening conditions on a walk-in basis,” says Urgent care centers, Cal Garcia, Immediate Care, Urgent Care Now, urgent care, walk in clinics, John Kulin, primary care physician, HumanizeMD, DO, FACEP, FCUCM, Founder and CEO of Urgent Care Now, with four locations in Southern Ocean County.
“Patients at an urgent care center benefit from diagnostic technologies commonly found in emergency departments at local hospitals, including radiology and laboratory services,” adds Dr. Kulin. “We also perform suturing, casting, IV therapy, and blood and urine analysis.”
“I ran an ER for 10 years before going into urgent care,” says Dr. Kulin, “and I always loved the variety of cases that came into the ER. The urgent care setting enables us to also treat patients with a wide spectrum of non-life-threatening conditions equally well, but in a timely, patient friendly, cost-effective fashion.”
Common Conditions Treated at an Urgent Care Center
• Animal and Insect Bites
• Back Pain
• Bladder Infections
• Minor Burns
• Cuts and Lacerations
• Minor Dislocations
• Minor Rashes & Skin Infection
• Respiratory Illness
• Sports Injuries
• Stomach Flu
• Wound Care
Walk-in clinic. Immediate care center. Retail clinic. Convenient care clinic. Urgent care center. Emergency room.
You’ve probably heard of most of these terms and even used them interchangeably, but do they mean the same thing? As it turns out, these terms are not equivalent. Most experts agree on the following:
“Walk-in clinic” is the most general term and this refers to – you guessed it – places where you can walk in without an appointment. The other terms represent types of walk-in clinics, with urgent care centers just one step below an emergency room, although more convenient and less costly.
Retail clinics, also known as convenient care clinics or immediate care centers, are walk-in clinics located in a retail environment, such as a pharmacy. Retail clinic services may include the treatment of minor injuries and illnesses such cold and flu symptoms, strep throat, and skin rashes. Many retail clinics also offer vaccinations, especially flu shots.
Urgent care centers, the most well-recognized term for the non-ER setting, provide far more comprehensive care for the conditions handled at retail clinics as well as for more severe,
non-life-threatening health issues, and they staff and equip accordingly. Urgent care is highly recommended to supplement times when your primary care physician is unavailable, particularly given urgent care centers’ extended office hours and seven-day operations.
Emergency rooms, typically located in a hospital, are the most expensive and least convenient walk-in option. ERs are essentially equipped to handle anything that walks through their doors. They also are required by law to accept all patients, regardless of their ability to pay. This fact, among others, often causes ER wait times to be several hours and the average cost is many times more than an urgent care facility.
A recent study found that nearly 50 percent of the diagnoses at emergency rooms could be treated by urgent care centers at a fraction of the cost and wait time. And with more than
9,000 urgent care centers in the US vs. 4,500 emergency rooms, urgent care centers are closer, more convenient options. Next time, consider an urgent care center when a nonlife-threatening emergency strikes.